Peer-Reviewed Journal Articles



[1] H. K. Bhargava and V. Choudhary. Research note: When is versioning optimal for information goods? Management Science, 2007, forthcoming.

[2] H. K. Bhargava and D. Sun. Pricing under quality of service uncertainty: Market segmentation via statistical QoS guarantees. European Journal of Operational Research, 2007, forthcoming.

[3] H. K. Bhargava, D. J. Power, and D. Sun. Progress in web-based decision support technologies. Decision Support Systems, 43(4):1083–1095, 2007.

[4] J. Feng, H. K. Bhargava, and D. Pennock. Implementing sponsored search in web search engines: Computational evaluation of alternative mechanisms. INFORMS Journal on Computing, 19(1):137–148, 2007.

[5] H. K. Bhargava, D. Sun, and S. H. Xu. Stockout compensation: Joint inventory and price optimization in electronic retailing. INFORMS Journal on Computing, 18(2):255–266, 2006.

[6] H. K. Bhargava and J. Feng. America Online’s Internet access service: How to deter unwanted customers. Electronic Commerce Research and Applications, 4(1):35–48, 2005.

[7] Y. Fan, H. K. Bhargava, and H. Natsuyama. Dynamic pricing via dynamic programming. Journal of Optimization: Theory and Applications, 127(3), December 2005.

[8] H. K. Bhargava and S. Sundaresan. Computing as utility: Managing availability, commitment, and pricing through contingent bid auctions. Journal of Management Information Systems, 21(2):201–227, 2004.

[9] H. K. Bhargava and V. Choudhary. Economics of an information intermediary with aggregation benefits. Information Systems Research, 15(1):22–36, 2004.

[10] H. K. Bhargava and S. Sundaresan. 30 seconds or free! Contingency pricing for information goods and services under industry-wide performance standard. Journal of Management Information Systems, 20(2), 2003.

[11] H. K. Bhargava and K. J. Snoap. Improving recruit distribution decisions in the US Marine Corps. Decision Support Systems, 36(1):19–30, 2003.

[12] H. K. Bhargava and V. Choudhary. Information goods and vertical differentiation. Journal of Management Information Systems, 18(2):89–106, Fall 2001.

[13] H. K. Bhargava, V. Choudhary, and R. Krishnan. Pricing and product design: Intermediary strategies in an electronic market. International Journal of Electronic Commerce, 5(5):37–56, Fall 2000.

[14] H. K. Bhargava, C. L. Herrick, and S. Sridhar. Beyond spreadsheets: Software for building decision support systems. IEEE Computer, 32(3):31–39, March 1999.

[15] H. K. Bhargava. Data mining by decomposition: Adaptive search for hypothesis generation. INFORMS Journal on Computing, 11(3):239–247, Summer 1999.

[16] H. K. Bhargava and R. Krishnan. OR/MS, electronic commerce, and the virtual INFORMS community. INFORMS Journal on Computing, 10(4):396–398, Fall 1998.

[17] H. K. Bhargava and R. Krishnan. The World Wide Web: Opportunities for Operations Research and Management Science. INFORMS Journal on Computing, 10(4):359–383, 1998.

[18] H. K. Bhargava, R. Krishnan, and P. Piela. On formal semantics and analysis of typed modeling languages: An analysis of Ascend. INFORMS Journal on Computing, 10(2):189–208, 1998.

[19] H. K. Bhargava and C. G. Tettelbach. A web-based decision support system for waste disposal and recycling. Computers, Environment and Urban Systems, 21(1), January 1997.

[20] O. G¨unther, R. M¨uller, P. Schmidt, H. K. Bhargava, and R. Krishnan. MMM: A web-based system for sharing statistical computing modules. IEEE Internet Computing, 1(3):59–68, 1997.

[21] H. K. Bhargava, R. Krishnan, and R. M¨uller. Electronic commerce in decision technologies: a business cycle analysis. International Journal of Electronic Commerce, 1(4):109–127, 1997.

[22] H. K. Bhargava, R. Krishnan, and R. M¨uller. Decision support on demand: Emerging electronic markets for decision technologies. Decision Support Systems, 19(3), 1997.

[23] H. K. Bhargava. Using quiddities for detecting semantic conflicts in collaborative work. Journal of Organizational Computing and Electronic Commerce, 5(4), 1995.

[24] H. K. Bhargava and W. C. Branley. Simulating belief systems of autonomous agents. Decision Support Systems, 14(4):329–348, 1995.

[25] H. K. Bhargava, R. Krishnan, and A. B. Whinston. On integrating collaboration and decision analysis techniques. Journal of Organizational Computing and Electronic Commerce, 4(3):297–316, 1994.

[26] H. K. Bhargava. Dimensional analysis in mathematical modeling systems: A simple numerical method. ORSA (INFORMS) Journal on Computing, 5(1):33–39, 1993.

[27] H. K. Bhargava and S. O. Kimbrough. Model management: an embedded languages approach. Decision Support Systems, 10(3):277–299, 1993.

[28] H. K. Bhargava and R. Krishnan. Computer-aided model construction. Decision Support Systems, 9(1):91–111, 1993.

[29] H. K. Bhargava, R. Krishnan, and S. Mukherjee. On the integration of data and mathematical modeling languages. Annals of Operations Research, 38(1-4):69–95, 1992.

[30] H. K. Bhargava, R. Krishnan, and S. O. Kimbrough. Unique names violations, a problem for model integration or You Say Tomato, I Say Tomahto. ORSA (INFORMS) Journal on Computing, 3(2):107–120, Spring 1991.

[31] S. O. Kimbrough, C. W. Pritchett, M. Bieber, and H. K. Bhargava. The Coast Guard’s KSS project. Interfaces, 20(6):5–16, November-December 1990.

Other Journal Publications



[32] H. K. Bhargava and S. O. Kimbrough. Editor’s introduction to the special issue on logic modeling. Decision Support Systems, 11(2), February 1994.

[33] H. K. Bhargava and R. Krishnan. Foreword, special issue on model management. Annals of Operations Research, 38(1-4), 1992.

Working Papers



[34] H. K. Bhargava and B. Skiera. Monopoly product quality: When to segment the market? under review at Economics Letters, last revised, March, 2007.

[35] H. K. Bhargava and J. Feng. Sponsored results in intelligent recommenders: Impact on quality signaling and consumer welfare. under review at Management Science (3rd round), last revised, September, 2007.

[36] H. K. Bhargava and R. Chen. Sale timing under buyer valuation uncertainty: When to endure information disadvantage? under review at Marketing Science, last revised, September, 2007.

[37] H. K. Bhargava and S. Sundaresan. Quality uncertainty in IT-intensive commerce: Optimal design of quality-contingent pricing. UC Davis Working Paper, last revised March, 2007.

[38] A. Bagh and H. K. Bhargava. Doing more with less: Price discrimination with three-part and two-part tariffs. under review at Management Science, last revised August, 2007