Courses
Management Information Systems (MGT/P 207)
How does information technology create business value? How can firms capture this value? This course examines these questions by surveying the academic literature and industry practices in the use of information technology. It introduces contemporary information technologies, and discusses their implications for operations, marketing, decision making, and eBusiness activities. It examines the role of technology and its evolution over time, factors that govern the choice of IT applications, and how IT influences business strategy. The course also covers key challenges in managing IT resources, and factors that limit business’ ability to exploit the latest technologies.For more details, please visit http://207.bhargavas.net/Managing Information and Network Industries
This course covers distinctive managerial issues in the network and information industries - including the Internet, telecommunications, computing, consumer electronics, entertainment and media, online information goods, health care, financial services, and transportation. We discuss factors distinctive to these industries, and how they affect strategic interactions among firms as well as consumers’ choices of products and services. You will learn to analyze pricing strategies including versioning and bundling; product standardization decisions; managing product complements; exploiting network effects; managing systems competition; and business (revenue) models for information and network goods. Students should be comfortable with economics, data analysis and mathematical notation.For more details please visit http://296.bhargavas.net/
MBA seminar, offered in Spring quarter.
Economics of Information and Network Industries
This course covers economic and optimization models to study operational and strategic questions for IT/network goods such as: software, web services, digitized goods, intermediaries and exchanges, peer-to-peer networks, web caching, internet services. Topics include pricing strategies; product differentiation and quality of service; segmentation; standardization; systems competition.Doctoral seminar, offered in Spring quarter.