PROFESSOR OF MANAGEMENT
The link below downloads a pdf file containing the paper "A Comparison of Experimental Design Strategies for Multinomial Logit Models: The Case of Generic Attributes," by David S. Bunch, Jordan J. Louviere, and Donald A. Anderson.
Click to download: bla_wp_1996.pdf
The link below downloads a pdf file containing the paper "The American Put Option and Its Critical Stock Price," by David S. Bunch and Herb Johnson. [Presented at the 1999 WFA Meetings in Santa Monica. Also, please note that the paper was subsequently published in the Journal of Finance. Please cite the reference as Bunch, DS, Johnson H (2000), Journal of Finace, 55 (5): 2333-2356 (October).]
Click to download: Bunch_Johnson_WFA99.pdf