University of California - Davis
Graduate School of Management
3204 Gallagher Hall
One Shields Avenue
Email: hyoganarasimhan at ucdavis dot edu
BioI am an assistant professor at the Graduate School of Management. My specific research interests are in social interactions, social networks, consumer generated media, and fashion.
My current CV is available here.
EducationPh.D., Yale University, 2009.
B.Tech., IIT Madras, 2004.
PapersYoganarasimhan, Hema (2012), Cloak or Flaunt? - The Fashion Dilemma,
Marketing Science, Vol. 31(1), pp 74–95.
Yoganarasimhan, Hema (2012), Impact of Social Network Structure on Content Propagation - A Study using YouTube Data, (Code)
Quantitative Marketing and Economics, Vol. 10(1), pp 111–150.
Mayzlin, Dina, and Yoganarasimhan, Hema (2012), Link to Success - How Blogs Build an Audience by Promoting Rivals, (Technical Appendix)
Management Science, Vol. 58(9), pp 1651–1668.
Papers Under ReviewYoganarasimhan, Hema, The Value of Reputation in Online Freelance Marketplaces.
Yoganarasimhan, Hema, Estimation of Beauty Contest Auctions.
Yoganarasimhan, Hema, Identifying the Presence and Cause of Fashion Cycles in the Choice of Given Names.
Working PapersYoganarasimhan, Hema, Reliable Two-Step Estimation of Dynamic Discrete Choice Models with Persistent Unobservables.
Iyer, Ganesh, and Yoganarasimhan, Hema, Strategic Group Polarization.