University of California - Davis
Graduate School of Management
3204 Gallagher Hall
One Shields Avenue
Davis, CA-95616

Email: hyoganarasimhan at ucdavis dot edu


I am an assistant professor at the Graduate School of Management. My research interests are: Empirical measurement and analytical modeling of social influence, Network effects, Fashion, Empirical IO, Structural models of auctions, Dynamic decision models.

My current CV is available


Ph.D., Yale University, 2009.

B.Tech., IIT Madras, 2004.


Yoganarasimhan, Hema, The Value of Reputation in Online Freelance Marketplaces. Forthcoming at Marketing Science.

Yoganarasimhan, Hema (2012),
Cloak or Flaunt? - The Fashion Dilemma,
Marketing Science, Vol. 31(1), pp 74–95.

Yoganarasimhan, Hema (2012),
Impact of Social Network Structure on Content Propagation - A Study using YouTube Data, (Code)
Quantitative Marketing and Economics, Vol. 10(1), pp 111–150.

Mayzlin, Dina, and Yoganarasimhan, Hema (2012),
Link to Success - How Blogs Build an Audience by Promoting Rivals, (Technical Appendix)
Management Science, Vol. 58(9), pp 1651–1668.

Papers Under Review

Yoganarasimhan, Hema, Estimation of Beauty Contest Auctions.

Yoganarasimhan, Hema,
Identifying the Presence and Cause of Fashion Cycles in the Choice of Given Names.

Working Papers

Yoganarasimhan, Hema, Reliable Two-Step Estimation of Dynamic Discrete Choice Models with Persistent Unobservables.

Iyer, Ganesh, and Yoganarasimhan, Hema, Strategic Group Polarization.


Winner, Frank M.Bass Outstanding Dissertation Award, 2012

Finalist, John D.C. Little Best Paper Award, 2012

Management Science Meritorious Service Award, 2012

Adobe Research Grant, 2012

UC Davis Small Grant in Aid of Research, 2010, 2011.

Fellowship, Yale University, 2004-2009

Winner, Clayton Doctoral Dissertation Proposal Competition, Marketing Science Institute, 2008.

Fellow, AMA-Sheth Doctoral Consortium (for Yale University), Columbia, Missouri, 2008.