MICHAEL R. HAGERTY
University of California, Davis
One Shields Ave.
Davis, CA 95616
Thesis: "The Situational Model: A Theory of Choice"
Psychology Thesis: "Integration of Feature Information in Human Faces"
B.A., Computer Science & Psychology
2004 – present Professor and Professor Emeritus at
1988 - 2004 Associate Professor at
2001 - Visiting Lecuturer
1988 - Visiting Associate Professor at M.I.T. in Marketing Management.
1986 - 1987 Senior Technical Staff at GTE Laboratories in
“Rising Happiness in Nations 1946-2004: A Reply to Easterlin” with Ruut Veenhoven in Social Indicators Research, 2006, 79 (3) 421-436.
"Quality of Life from the Voting
Booth: The Effect of Crime Rates and Income on Recent
“Was Life Better in the Good Old Days? Intertemporal Judgments of Life Satisfaction,” Journal of Happiness Studies, 2003, 4, pp. 115-139. Winner of the annual “Best Article in Journal of Happiness Studies”.
“Assessing national quality of life and living conditions: The state of the art – Introduction”, with Vogel J. Moller V. Social Indicators Research. 58(1-3):1-11, 2002 Jun.
"Wealth and Happiness Revisited: Growing wealth of nations does go with greater happiness", Social Indicators Research, 64, pp.1-27, 2003 Lead Article.
“Quality of Life Indexes for National Policy: Research Priorities,” Bulletin de Methodologie Sociologique, 71, July, 2001.
"Declining Quality of Life Costs Governments Elections: Review of 13 OECD Countries", Social Indicators Research, 58(1-3):383-402, 2002 Jun. Reprinted in Spanish in Intervencion Psicoscoial 10 (2) 2001: 169-183.
"Quality of Life Indexes for National Policy: Review and Agenda for Research", (lead author) Social Indicators Research, 55, 1-96, 2001. Lead article.
"Social Comparisons of Income in One's Community: National surveys of income and happiness," Journal of Personality and Social Psychology, April, 2000.
"A New Approach to Effectively Utilizing Marketing Information: Sliced Inverse Regression", with Prasad Naik and Chih-Ling Tsai, Journal of Marketing Research, March, 2000.
"The Effects of Quality of Life on National Elections: A Multi-Country Analysis", with Prasad Naik and Chih-Ling Tsai, Social Indicators Research, 49, 2, (Feb.) 2000.
"Unifying Livability and Comparison Theory: Cross-National Time-Series Analysis of Life-Satisfaction," Social Indicators Research, 46, (June) 1999.
"Testing Maslow's Hierarchy of Needs: National Quality of Life Across Time," Social Indicators Research, 46, 3, (March) 1999. Lead Article
"State-of-the-Art Flowcharts for Strategic Diagnosis," Journal of Management Consulting, 9, 4, (November) 1997, p.16-25.
"Return Policies and the Optimal Level of 'Hassle'," (with Scott Davis and Eitan Gerstner), Journal of Economics and Business, 50: 445-460(1998).
"Money Back Guarantees in Retailing: Matching Products to Consumer Tastes," (with Scott Davis and Eitan Gerstner) Journal of Retailing, 71, 1, (Spring 1995) p.7-22. Finalist for best paper published in 1995 Journal of Retailing.
"Can Segmentation Improve Predictive Accuracy in Conjoint Analysis?" Journal of the Academy of Marketing Science, 21, (Fall 1993), 353-355.
"Comparing the Predictive Powers of Nested Multiple Regression Models" (with V. Srinivasan), Psychometrika, 56, (March 1991) 77-85.
"Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications" (with James Carman and Gary Russell), Journal of Marketing Research, (February 1988) , 1-9. lead article
"Conditions Under Which Econometric Models Will Outperform Naive Models," International Journal of Forecasting (November 1987), 457-460.
"Reflections on the Cost of Simplifying Preference Models," Marketing Science, 5, (Fall 1986), 323-324.
"The Cost of Simplifying Preference Models," Marketing Science, 5, (Fall 1986), 298-319.
"Warmth in Advertising: Measurement, Impact and Sequence Effects" (with David Aaker and Douglas Stayman), Journal of Consumer Research, (March 1986), 365-381 lead article.
"Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis," Journal of Marketing Research, (May 1985), 168-184.
"A Normative Model of Consumer Information Processing" (with David Aaker), Marketing Science, (Summer 1984), 227-246.
"Individual Choice Models in Marketing", in Sheth (ed.) Research in Marketing VI, (1983) 99, 130.
"Nonmetric Tests of Ratio vs. Subtractive Theories of Stimulus Comparison" (with Michael Birnbaum), Perception and Psychophysics, 24: 2, (1978), 121-129.
"Model Testing Techniques and Price-Quality Tradeoffs", Journal of Consumer Research, 5, (Dec. 1978), 194-205.
“Review of Composite Indices in QOL” with Ken Land, for Encyclopedia of Quality of Life.
“Accelerated Training Methods to Achieve Peak Experiences”, with Julian Isaacs.
"Composite Indices of Quality of Life in
CHAPTERS IN BOOKS AND PROCEEDINGS
Edited Book: “Assessing national quality of life and living conditions: The state of the art,” with Vogel J. Moller V. (eds.) Dordrecht, The Netherlands: Kluwer Academic Publishers. 2002.
"Quality of Life Measurement Systems for Developing Countries", Proceedings
“Marketing Audits”, Successful Wine Marketing, Chapter 3 (eds. Kirby Moulton and James Lapsley: Aspen Publishers, p.29-36.
“Measuring a Community’s Quality of Life”, Chapter in Technology, Humans, and Society by Richard C. Dorf, Academic Press, 2001, p.435-440.
"Corporate Marketing Effects on Consumer Welfare: Short-Term Benefits But Long-Term Costs?", in The Handbook of Marketing and Society, (eds. Paul N. Bloom and Gregory Gundlach) Sage Press: 2001.
“Book Review: Handbook of Quality of Life Research,” Journal of the Academy of Marketing Science, forthcoming.
“Book Review: Happiness and Hardship:
"Comment on the Construction of the Forham Index of Social Health", Social Indicators Network News, Working Group 6 of International Sociological Association, 57, Feb. 1999, p.10.
"Launch Strategies for Next-Generation Products," (With Prasad Naik), in Handbook of Technology Management, (ed. R. Dorf) Boca Raton, FL: CRC Press 1998, p.14-59:14-64.
"Cross-National Trends in Quality of Life: The WORLD-QUAL Database", in Proceedings of World Marketing Conference, Kuala Lampur, 1997.
"Methodological Issues in Simulated Shopping Experiments" (with Douglas Stayman) in Hirschman and Holbrook (eds.), Advances in Consumer Research XII (1985), 173-176.
Board of Editors, Social Indicators Research, 1999-2002.
Board of Editors, Journal of Happiness Studies, 2000-2003.
Co-Editor for "Special Issue on Measuring National Quality of Life", in Social Indicators Research, 2000-2002.
Board of Directors for International Society for Quality of Life Studies, 1999-2001.
Chairman, Committee on Societal QOL Indexes, ISQOLS, 1999-2000.
Editorial Board of Journal of Consumer Research, 1982-1986.
Academic Advisor for Ph.D. Students, UC Berkeley.
Board of Directors for American Marketing Association, San Francisco.
Reviewer for papers submitted to:
· Marketing Science
· Journal of Marketing Research
· Management Science
· International Journal of Forecasting
· Journal of The Academy of Marketing Science
· Sloan Management Review
· Journal of Business Research
· Association for Consumer Research Proceedings
· American Marketing Association Proceedings
· Journal of Happiness Studies
· Journal of Personality and Social Psychology
· American Sociological Review
· National Science Foundation
"Changes in Quality of Life as a Predictor of the Fall of Governments",
Discussant for Keynote Speaker, the Deputy Director of the United Nations Human Development Program, "The Human Development Index: Review and Recommendations for Change", Spain, 2000.
Seminar on Measurement and Sources of Inequality, UC Berkeley Survey Research Laboratory, 1999.
Keynote speaker for Staff Assembly, UC Davis, "Quality of Life Changes over the Century", Fall, 1998.
"Composite Indices of Quality of Life in Canada: Estimating Weights from Voters' Decisions", for Conference on Quality of Life in Canada, Ottawa, Canada, 1998.
Stanford-Berkeley Marketing Colloquium, 1981, 1985.
Consultant on first Quality of Life survey for Circum-Polar
Consulted on creating Summary Index of Living Conditions for the European Commission's "EuroReporting" Quality of Life Reporting System.
Consulted on measurement of Quality of Life for Canadian
federal government, led by Canadian Centre for Living Standards,
Designed, supervised, and analyzed surveys for clients involving new consumer services, and new energy conservation programs.
Expert witness in survey sampling for state of California Administrative Hearing.
Distinguished Research Fellow, International Society for Quality of Life Studies, elected 2000.
Winner, Best paper published in Journal of Happiness Studies, 2003.
Finalist, for best paper published in Journal of Retailing in 1995.
Teacher of the Year, 1993, Graduate School of Management
Finalist, 1993, William F. O'Dell Award "for the article published 5 years ago in Journal of Marketing Research that has made the greatest contribution to the marketing discipline."
Albert Haring Marketing Symposium Fellow, Indiana University, 1978
Research Grants from Institute of Business and Economic Research,